Tourism Development Corporation of Punjab (TDCP) is responsible for promotion of tourism sector in Punjab. TDCP started the Cholistan Jeep Rally event in the majestic desert of Cholistan during the year 2005 with a view to promote Southern Punjab as a winter tourist destination and to promote motor sports in Pakistan.
The main objective of the rally is to:
Due to overwhelming popularity of Cholistan Jeep Rally, it was persistent demand by the people of Muzaffargarh& Layyah to organize a Jeep Rally in the unique landscape of Thal desert. After due consideration, the Government of Punjab has decided to organize Thal Jeep Rally in District Muzaffargarh& Layyah on 3rd-5th November, 2016.The Rally would start from Changa Manga Teela, Head Muhammad Wala, Muzaffargarh and after a round circuit of around 180 km will end at the same point with midpoint at tehsil Choubara, District Layyah.The desert stage is set for the thrilling event that will highlight the regional culture and colours. This event will also contribute to the socio-economic uplift of the area.