Tourism Development Corporation of Punjab’s Cholistan Jeep Rally event began in the majestic desert of Cholistan, in the year 2005, with a view to promote southern Punjab as a winter tourist destination, and a way to introduce motor sports in Pakistan.
Cholistan is locally known as Rohi. This famous desert is 30 Km from Bahawalpur, and comprises an area of approximately 16,000 sq.km, which extends up to the Thar Desert, and over to Sindh. Camel and Jeep Safaris and Tours in the Cholistan Desert give tourists the opportunity to learn and experience a nomadic life and culture having experienced guides and modern facilities at their disposal. The Jeep Rally affords an opportunity to visit Derawar Fort the most famous among the many ancient forts that are located in the Cholistan Desert.